Pat Ruddy – shown here, sticking his walking cane in my ear – comes from the small town of Ballymote in County Sligo, North West Ireland. He has been consumed by golf all of his life. He was a good amateur player; he then became one of Ireland’s most prolific golf writers and publishers, editing…
Read MoreOne Way to Find a Pull Hook Remedy: You engage four of the best teaching pros in the game. Here they are: (Left to Right) Ryan Shaughnessy; JT Thomas; (Golf Yeah Podcast Host – the Pull Hook Victim); Eric Cogorno; and Paul Viola…the swing doctors at Eric Cogorno’s 2-Day Golf School at Bethlehem (PA) Golf…
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Tom Coyne does not like to be called a “sportswriter.” He prefers to be considered a novelist, a storyteller…who happens to write about golf. And he’s right. All four of Tom’s books have resonated with golfers around the world, not only because they involve golf; but also because they tell great stories, show a very personal side of the author, are well-written and memorable.
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Metropolitan Golf Writers Association’s Gold Tee Award is presented to an individual whose career achievements exemplify the best spirit and traditions of the sport of golf.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #10 in our Best Practices Series: Before you sign up…determine if there are better, more cost-effective ways to reach your target audiences.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #9 in our Best Practices Series: Invest as much in your post-Show follow-up strategy as you do in your Show preparation.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #8 in our Best Practices Series: Connect your trade show display’s layout and design with your product strategy.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #7 in our Best Practices Series: Be smart about swag give-aways. Promotional items have little influence on decisions to do business with your company.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #6 in our Best Practices Series: Look and act like a professional team. Every member of your staff is a brand ambassador.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #5 in our Best Practices Series: When it comes to brand impressions, everything matters. Don’t make your booth an employee lounge or a storage facility.
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