Tom Coyne’s American Golf Odyssey

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Tom Coyne does not like to be called a “sportswriter.” He prefers to be considered a novelist, a storyteller…who happens to write about golf. And he’s right. All four of Tom’s books have resonated with golfers around the world, not only because they involve golf; but also because they tell great stories, show a very personal side of the author, are well-written and memorable.

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Jim Furyk — MGWA Gold Tee Award Winner

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Metropolitan Golf Writers Association’s Gold Tee Award is presented to an individual whose career achievements exemplify the best spirit and traditions of the sport of golf.

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PGA Merchandise Show — Best Marketing Practice #10

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #10 in our Best Practices Series: Before you sign up…determine if there are better, more cost-effective ways to reach your target audiences.

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PGA Merchandise Show — Best Marketing Practice #9

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #9 in our Best Practices Series: Invest as much in your post-Show follow-up strategy as you do in your Show preparation.

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PGA Merchandise Show — Best Marketing Practice #8

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #8 in our Best Practices Series: Connect your trade show display’s layout and design with your product strategy.

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PGA Merchandise Show — Best Marketing Practice #7

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #7 in our Best Practices Series: Be smart about swag give-aways. Promotional items have little influence on decisions to do business with your company.

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PGA Merchandise Show — Best Marketing Practice #6

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #6 in our Best Practices Series: Look and act like a professional team. Every member of your staff is a brand ambassador.

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PGA Merchandise Show — Best (Worst) Marketing Practice #5

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #5 in our Best Practices Series: When it comes to brand impressions, everything matters. Don’t make your booth an employee lounge or a storage facility.

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PGA Merchandise Show — Best Marketing Practice #4

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #4 in our Best Practices Series: Grab attention as well as engagement. Give people a good reason to stop, look, laugh, or ask a question.

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PGA Merchandise Show — Best Marketing Practice #3

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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #3 in our Best Practices Series: Position yourself as an industry thought leader. People buy things based on what you stand for, and believe in.

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