We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #4 in our Best Practices Series: Grab attention as well as engagement. Give people a good reason to stop, look, laugh, or ask a question.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #3 in our Best Practices Series: Position yourself as an industry thought leader. People buy things based on what you stand for, and believe in.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #2 in our Best Practices Series: Tell your story quickly and simply. You have less than 5 seconds to generate interest in your company.
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We spent 3 1/2 days at the 2019 PGA Merchandise Show in Orlando, where we saw some examples of the best golf-related marketing in the world. Here’s #1 in our Best Practices Series: Invest in pre-show promotion. Your audience is always much larger than those who will attend the show.
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Journalist Derek Duncan is host of the Feed the Ball podcast on golf course architecture and design, and a writer for major magazines and online publications, covering golf, architecture, travel and lifestyle. Derek graciously gave us permission to reprint this recent commentary on the state of the game. We have not seen this shared point of…
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Evan Schiller’s photographic work graces the home page of the Golf Yeah website. We are honored to showcase what is recognized throughout the golf industry as the highest level of golf course photography. Over the last twenty years, former PGA Professional Evan Schiller has established himself as one of the premier golf course photographers in…
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In 1971, Michael Murphy wrote a novel called “Golf in the Kingdom,” which explored the mystical / metaphysical connections to the game of golf. The book tells the story of a young traveler who, while visiting Scotland, meets a mysterious golf professional named Shivas Irons, who over a 24-hour period teaches him about golf and spirituality.…
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Here are a few additional photo that Peter Cowan sent in for his interview. He did not have a photo of my house that he attempted to burn down. Listen to the podcast to hear the story.
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Here are a few interesting photos that Brian Thorne sent in, that never made it to his “Show Notes” page. They provide some insight into what goes on behind the scenes at major golf tournaments. Click on photo to see the entire shot.
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This has always been the silly season for golf. So at the risk of raining on this over-hyped pay-per-view charade, here are 3 reasons why “The Match” is bad for the game: 1. It’s Overly Contrived. If a bona fide rivalry between Phil and Tiger really ever existed, it likely ended around the time that…
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